Definition and Examples of Associative Meaning

In semantics, associative meaning refers to the particular qualities or characteristics beyond the denotative meaning that people commonly think of (correctly or incorrectly) in relation to a word or phrase. Also known as  expressive meaning and stylistic meaning. In Semantics: The Study of Meaning (1974), British linguist Geoffrey Leech introduced the term associative meaning to refer to the various types of meaning that are distinct from denotation (or conceptual meaning): connotative, thematic, social, effective, reflective, and collocative. See Examples and Observations below. Also, see: Conceptual MeaningConnotationFigurative MeaningGlittering GeneralitiesMeaningPolysemyReflected MeaningSemanticsSemantic TransparencyStipulative DefinitionSubtextSynonymy Examples and Observations A good example of a common noun with an almost universal associative meaning is nurse. Most people automatically associate nurse with woman. This unconscious association is so widespread that the term male nurse has had to be coined to counteract its effect.(Sà ¡ndor Hervey and Ian Higgins, Thinking French Translation: A Course in Translation Method, 2nd ed. Routledge, 2002)Cultural and Personal AssociationsA word can sweep by your ear and by its very sound suggest hidden meanings, preconscious association. Listen to these words: blood, tranquil, democracy. You know what they mean literally but you have associations with those words that are cultural, as well as your own personal associations.(Rita Mae Brown, Starting From Scratch. Bantam, 1988)Pig[W]hen some people hear the word pig they think of a particularly dirty and unhygienic animal. These associations are largely mistaken, at least in comparison with most other farm animals (although their association with various cultural t raditions and related emotional responses are real enough), so we would probably not include these properties in the connotations of the word. But the associative meaning of a word often has very powerful communicative and argumentative consequences, so it is important to mention this aspect of meaning.(Jerome E. Bickenbach and Jacqueline M. Davies, Good Reasons for Better Arguments: An Introduction to the Skills and Values of Critical Thinking. Broadview Press, 1998)Conceptual Meaning and Associative MeaningWe can . . . make a broad distinction between conceptual meaning and associative meaning. Conceptual meaning covers those basic, essential components of meaning that are conveyed by the literal use of a word. It is the type of meaning that dictionaries are designed to describe. Some of the basic components of a word like needle in English might include thin, sharp, steel instrument. These components would be part of the conceptual meaning of needle. However, different people mig ht have different associations or connotations attached to a word like needle. They might associate it with pain, or illness, or blood, or drugs, or thread, or knitting, or hard to find (especially in a haystack), and these associations may differ from one person to the next. These types of associations are not treated as part of the words conceptual meaning. . . .Poets, songwriters, novelists, literary critics, advertisers, and lovers may all be interested in how words can evoke certain aspects of associative meaning, but in linguistic semantics, were more concerned with trying to analyze conceptual meaning.(George Yule, The Study of Language, 4th ed. Cambridge University Press, 2010)The Lighter Side of Associative MeaningMichael Bluth: What do you think of when you hear the word, Sudden Valley?George Michael Bluth: Salad dressing, I think. But for some reason, I dont want to eat it.Michael Bluth: Right. But Paradise Gardens?George Michael Bluth: Yeah. Okay, I can see marinating a chicken in that.(Jason Bateman and Michael Cera in Switch Hitter. Arrested Development, 2005)

The Common Core State Standards - 1791 Words

The new Common Core State Standards for Mathematics bring a new opportunity to the classrooms of the United States that many people view as a controversial. According to the NCTM (2013) â€Å"The Common Core State Standards offer a foundation for the development of more rigorous, focused, and coherent mathematics curricula, instruction, and assessments that promote conceptual understanding and reasoning as well as skill fluency† (par. 1). While some people believe that the Common Core State Standards may hinder progress in the classroom for many reasons including too much government control, teaching to the test, an excessive focus on language arts and math, and wasted resources, others agree with the NCTM statement about that claims the standards help increase conceptual understanding, reasoning, and skill fluency. The Common Core State Standards are considered to be a high-quality group of academic standards. Before the standards were developed, it seemed as if the progre ss of the students in the United States was remaining stagnant and that America students were falling behind their international peers. The blame for this setback has fallen on the fact that standards are not consistent and from state-to-state students are required to know different things at different grade levels. As a result students are not graduating with the same set of skills (Common Core State Standards Initiative, 2014). There are two sets of Common Core State Standards, one for mathematics andShow MoreRelatedThe Common Core State Standards764 Words   |  4 PagesThe Common Core State Standards are a state attempt to create strong educational standards. The standard are created to ensure that students in the country are learning and grasping the information that are given in the classrooms for them to succeed academically. The Common Core plan included governors and education commissioners form forty-eight states and the District of Columbia. They wanted to make sure th e standards are relevant, logical and sequential. For content all subjects must have critical-thinkingRead MoreThe Common Core State Standard1492 Words   |  6 PagesWhen looking over the Loveless article, the paper seemed to have a very negative view of the Common Core State Standard. The part that was most interesting to me throughout the reading was when Loveless referred to the furthering of teacher development with the Common Core Standard. The article was very persuasive for someone who had not known a great deal about the Common Core and led me to believe that it was not a helpful tool to the teaching community. Nonetheless, once I did some deeper researchRead MoreThe Common Core State Standards1733 Words   |  7 PagesCommon Core, these two words have come to mean more, in the past four years, than two words with no similarities. 43 out of 50 states are signed on to the Common Core State Standards as of now (Khadaroo). This paper will review the good, the bad and the alt ernatives to the Common Core, from the eyes of a student that is affected by these standards everyday. Through researching this topic, it has become apparent that the common core has good intentions, however bad implementations. Forty PercentRead MoreThe Common Core State Standards Essay1433 Words   |  6 Pagesyour life? The Common Core State Standards (CCSS) not only standardizes education, but it makes comprehension and intricate tool of the learning process. When it comes to American public education, the diagnosis has been offered that our schools suffer from a lack of consistent standards from coast to coast about what our kids should leave school knowing. The fix that has been adopted in a number of states in the last few years is a set of standards called the Common Core State Standards (CCSS), whichRead MoreThe Common Core State Standards881 Words   |  4 PagesIn 2009, states around the country began adopting the Common Core State Standards. These standards were put in place to ensure that each child was on the same academic level by high school graduation. As the global marketplace becomes increasingly more competitive, the United States hopes that Common Core will enable the coming generati ons to be better prepared. As of right now, my working thesis is Common Core is overall unsuccessful in its effort, and discontinuing or, at the least, replacingRead MoreCommon Core State Standards760 Words   |  3 PagesCommon Core State Standards, or Common Core for short, has been making headlines in 2014. Not a curriculum, Common Core is a set of standards defining the skills in which students from kindergarten through 12th grade need to have each year in order to be prepared for the next grade. Creating these national academic standards was a state-led initiative that included a coalition of educators and governors. Administrators, educators and parents participated in the developement of the actual standardsRead MoreThe Common Core State Standards Essay1271 Words   |  6 Pages2009 the Common Core State Standards, or CCSS, was initiated, and since then has become a large part of education today. News shows in multiple states have shown students protesting these new standa rds by skipping classes and school all together. These actions obviously show their refusal to work with the new standards. While there are many teachers who are happy with these standards, students still need to be convinced, and teachers can help this by supporting Common Core State Standards. This inRead MoreThe Common Core State Standards937 Words   |  4 Pages Forty-two states, along with the District of Columbia have adopted Common Core State Standards. These standards were created to focus only on English and Mathematics. An effect of states adopting Common Core State Standards is that all other subjects taught in school were emphasized less. History, Science, and many other subjects are no longer stressed; therefore students are limited to being proficient in only two subjects. The Common Core deprives students’ ability to be skilled in multiple areasRead MoreThe Common Core State Standards1298 Words   |  6 Pagesterms of core subject content, as well as though social activity and elective/activity courses. However, there has often been a disconnect between different states and districts over what exactly should be in the curriculum for various grades and what is needed to prepare students for life beyond school, as well as providing little basis for comparing the US to other countries. That’s where Common Core State St andards (CCSS) come in. According to Teaching in the Middle School (2012), the Common CoreRead MoreThe Common Core State Standards1282 Words   |  6 PagesThe Common Core State Standards (CCSS) initiative is a plan to restructure the educational system in the United States and provide students with a high-quality education. Many states have adopted and are implementing these standards. In our fast changing world, different skills are needed to do the jobs our society has to offer. Upon completion of high school, these students need to be equipped to either enter the workforce prepared to meet the demands of their employers or to enter college prepared

Counterargument and Peaceful Species Free Essays

IGCSE English as a First Language – The Winchester School, Dubai Ishita Sharma – 11G Argumentative writing: â€Å"Humans are a peaceful species at heart† How far do you agree? Are humans a peaceful species at heart? It’s a difficult task to pick a clear side but many people have many opinions. There are various people who will say yes, humans are a peaceful species at heart but there are equally many people who would say no. After all, it is a broad topic concerning an unpredictable species. We will write a custom essay sample on Counterargument and Peaceful Species or any similar topic only for you Order Now One strong argument in support of this statement would be that if we weren’t a peaceful species how would we co-exist in such a large population in places like mega cities. Furthermore, criminals exist in a minority, how can that tip the scales and make us think that we are a violent species. Also, if we were so violent, why would we organize charities for people we don’t even know? Why would donations exist? If we were not cooperative how would generations of scientists from all over the world discover things such as the atom, medicines etc. The counter-argument to that would be that we could just be cooperating for selfish reasons or from fear of justice. There are many who are against this statement and have just as many points to justify their opinion. The most important point is that if we were so peaceful, why are there such things as wars? A minority of criminals, which is slowly rising, have the ability to kill innocent people, are they not humans too? Why is it that weapons such as guns which were invented to protect the innocent, are now being used to kill them? Terrorism and racism, in other words hatred, have consumed many defenceless beings. It is in human nature in fact, to be aggressive. In our history, there have been massive blood baths for selfish reasons such as a quest for power and even natural resources. We are the reason that the Earth may suffer another Ice Age as we are destroying it on a daily basis. Could it not be that it is a fear of being reprimanded that makes us behave like civil people? After all, just 3000 years or so ago, we were barbarians who fought over land and food, and it seems we continue to do so. In conclusion, after weighing up the arguments, I feel that I am against this statement. Humans are not peaceful as it is not even in our nature to be so. We are the cause of many epidemics and in the end we are the ones who destroy each other and everything around us whether it is for selfish purposes or justice. After all, there is no justification for violence, destruction and of course, selfishness. Comment: Introductory paragraph. Explains the fact that this is a complex topics towards which people have differing opinions. Comment: Reason 1. Argument for Comment: Good example of connective adverb to develop reason 1. Comment: Reason 2 Comment: Bridge sentence, indicating that she is now moving on to the reasons against the topic Comment: Argument sections. Reasons for. Comment: Use of rhetorical questions to bring the reader over to her viewpoint. Comment: Counter argument section. Reasons against. Comment: Conclusion section of the essay. She states her opinion and reiterated the main reason why she doesn’t believe humans are a peaceful species at heart. Overall, this essay scores an A grade. Ishita has followed the structure we discussed in class: clear introduction, followed by argument, counterargument and a conclusion. She has points for and against the topic indicating that she has considered both sides of the argument and is aware of what the proponents and opponents of the statement believe. She has used a few rhetorical questions for emphasis – always a good strategy. Her conclusion was sound: she states her opinion after presenting us with her main reason why she believes humans aren’t a peaceful species at heart. Her sentences are grammatically correct and she makes her points succinctly with a confident economy of words. She could score a higher grade if she focused a little more on elaborating her points for/against. Using a more varied vocabulary would add an extra dimension to her writing and drive home her points all the more effectively. – Mr. Roberts How to cite Counterargument and Peaceful Species, Essay examples

Marketing Plan Case Study- MyAssignmenthelp.com

Question: Discuss about thMarketing Planfor Case Study of Hobbiton. Answer: Two Types of Social Media from Hobbiton used Currently to Support the Business: It has been found that the tourist operators have been using two major social media sites; the Facebook and Twitter for the purpose of carrying out their marketing and support their business. The Facebook page is regularly updated with posts that are related to the movie The Lord of the Rings (Hobbitontours.com, 2017). The marketers are using the image of this film as a means of marketing the place. The Movie set also has a Twitter account where similar posts are posted. However, the communication between the target consumers and the marketer is very poor. Use of a Particular Social Media by Tourism Operator for Communication: The tourist operators are using the Facebook platform more frequently than the other one, Twitter. The communication objective is to attract visitors to the Movie set and increase the tourism activity (Twitter.com, 2017). It can be said that the social network is filled with images of the place and it has very less information about the place; although the posts have been convincing enough to attract tourists to the destination. There has not been any such evidence where proper interaction or communication has been made with the audiences or the social media users. Possible Future Trends: There is no doubt that the importance of the social media and communicating with people using the social media has been increasing. Smart phones and the technological advancement and availability of internet have opened up better opportunities for the marketers to promote their products. People use the search engine to get in-hand knowledge and information on a particular matter (Cuming, 2012). Keeping the similar approach into consideration, many marketers undertake the option of content marketing for the purpose of promoting their product. In addition to this, the usefulness of smart phone apps has also created a benchmark in the marketing process. Thus, the marketers could possibly opt for the launch of an app. Recommendations and Implications: Keeping the situation under consideration, it is highly recommended that the marketers of the Movie set should focus on content marketing. In the view point of Enginkaya and Y?lmaz, (2014), tourists rely on the internet searches and thus, content marketing would bring the most effective result to the marketers. For this, it is expected that if the marketers focuses on the content marketing, it would create more impact on the visitors. In terms of technological advancement, it can be also recommended that the Movie set launches an app for the users. The app should be made available in the iStore and in the Play Store that the smart phone users could easily use it. All kinds of information including the rate of ticket, upcoming event, any information about personality and other things should be available in the app (Enginkaya Y?lmaz, 2014). It is expected that if proper methods are used for marketing and promotional technique, the acceptability and the reach of the promotional activity would increase. References: Cuming, A., (2012) Hobbiton marketing hopes Retrieved from: https://www.stuff.co.nz/business/industries/6734829/Hobbiton-marketing-hopes [Accessed on: 3-5-2017] Enginkaya, E., Y?lmaz, H. (2014). What drives consumers to interact with brands through social media? A motivation scale development study.Procedia-Social and Behavioral Sciences,148, 219-226. Hobbitontours.com (2017) Hobbiton Movie Set Retrieved from: https://www.hobbitontours.com/ [Accessed on: 3-5-2017] Twitter.com (2017) Hobbiton Retrieved from: https://twitter.com/hobbitontours?lang=en [Accessed on: 3-5-2017]